Disney Enterprises, Inc.

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James D Williams

Joel Branch

Abhik Ray

Tasneem Brutch

Methods and systems for measuring and predicting content dissemination in social networks includes computing a 'virality score' for popularity of social media content, a 'pattern' of diffusion of the content, and a &#x201c;hype&#x201d; parameter of such content without requiring a &#x201c;friendship graph&#x201d; or &#x201c;information diffusion&#x201d; structured data. It also includes an iterative, predictive model, which predicts future performance (or future rate of dissemination) of the content while mitigating a class imbalance problem inherent in predicting viral posts, and which provides updates to the model based on actual performance results.

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Burbank, CA, United States of America

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