Microsoft Technology Licensing, LLC

Zhoutong Fu

Xin Fu

Ying Chen

Huangming Xie

System and techniques for activity sensing online preference assay are described herein. An initial indication of an online activity preference for a member of a social network service may be obtained. A plurality of member activities corresponding with the online activity preference for a period of time subsequent to obtaining the initial indication may be collected. Respective decision trees of a set of decision trees may be traversed based on a set of inputs comprising the collected plurality of member activities to determine a probability that the online activity preference corresponds with the member. An actual online activity preference may be derived for the member using an aggregation of the determined probability for the respective decision trees of the set of decision trees. Social network content items may be filtered for the member based on the actual online activity preference.

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Stanford, CA, United States of America

Zhoutong Fu