Meta Platforms, Inc.

Zhiye Fei

Lei Wang

Tanmoy Chakraborty

Chao Zhang

Taedong Kim

Tianshu Ren

An online system accesses a content item containing a link to an external landing page. When an opportunity to present content to a viewing user occurs, the system determines a quality metric for the content item. The system further determines, based on the attributes of the external page, a quality metric for the external page. The quality metric for the external page is adjusted based on the quality metric of the content item. The system computes a value score for the content item based on the quality metrics for the content item and the external page. The content item is ranked against other content items for presentation in the opportunity. Content items are selected by the system and sent for presentation to the viewing user.

Adjusting quality scores of external pages based on quality of associated content

An online system generates a model for determining quality scores for content items by presenting content items to a group of users who provide ratings for the content items. Based on ratings received from various users of the group, the online system generates the model. To mitigate bias from ratings received from different users of the group, the online system generates a distribution of ratings received from users of the group within a time interval and generates a cumulative distribution function by integrating the distribution. For a user of the group, the online system generates a user distribution of rankings received from the user. Additionally, for a rating received from the user, the online system determines a percentage of ratings received from the user less than the rating. Based on the cumulative distribution function and the percentage, the online system generates a normalized rating corresponding to the rating from user.

Determining normalized ratings for content items from a group of users offsetting user bias in ratings of content items received from users of the group

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Zhiye Fei