Microsoft Technology Licensing, LLC

Zhiyang Su

Kai Wang

Jun Hong Zhao

Zeyong Xu

Hailong Mu

Edward Ding-Bong Un

Among other things, one or more techniques and/or systems are disclosed for identifying a proximate beacon to a mobile device. One or more first received signal strengths (RSSs), relative to the mobile device, may be received and used to determine a first average signal strength (RSS) and a first average RSS deviation for a first beacon during an observation period. An average RSS deviation for the observation period can be determined using the first average RSS deviation (e.g., and other average RSS deviations). If the average RSS deviation meets a desired deviation threshold, the first beacon may be identified as the proximate beacon. In this manner, if the user of the mobile device consents to the same, the user may be provided with relevant information (e.g., advertisements) on the mobile device while in a locale (e.g., store) corresponding to the (known) location of the beacon, for example.

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Beijing, China

Zhiyang Su