Facebook, Inc.

Zhi Zhong

Dong Guo

Mark Kar Hong Wong

Aaron Gia-Li Chou

Vivek Raj

Systems, methods, and non-transitory computer-readable media can identify a page within a social networking system. Information associated with at least one of the page or a representative of the page can be acquired. A set of calls to action implementable at the page can be identified. The set of calls to action can be ranked based on the information associated with at least one of the page or the representative of the page.

Systems and methods for ranking calls to action based on information associated with online resources

An online system provides identifies multiple candidate budgets to an advertiser requesting presentation of advertisements via the online system. The advertiser may select a candidate budget used for presenting advertisements via the online system. A default budget may be identified from the candidate budgets to increase the likelihood of the advertiser selecting the default budget. The candidate budgets and the default budget are determined by the online system to maximize the likelihood that an advertiser elects to present advertisements via the online system or to maximize revenue received the online system for presenting advertisements from the advertiser. Various factors are specific to the advertiser, the object being advertised, and other contextual information may be used to determine the candidate budgets.

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Sunnyvale, CA, United States of America

Zhi Zhong