Google Inc.

Zhengzhu Feng

Ting Liu

Zhongyi Lin

Oren Eli Zamir

Alok Aggarwal

Ming Lei

Jun Wu

Abhinay Sharma

Zhe Qian

Russell Quong

Renjie Jiang

Kenneth R Alton

Varun Chirravuri

Quji Guo

Xing Yu

Dmytro Kuzmin

Systems and methods for providing online content include evaluating a custom selection rule specified by a content provider. The custom selection rule may be used to control whether content from the provider is eligible for selection by a content selection service. The content selection rule may include one or more logical operators, a selected interest category and/or a selected list of one or more client identifiers.

Providing online content

Methods, systems, and computer programs encoded on a computer storage medium include receiving, from an advertiser, advertisement criteria associated with an advertisement, the advertisement criteria comprising a first set of criteria and a budget and/or a bid, the advertisement criteria to be used in advertisement auctions for which the advertisement is to be considered for display to users performing online actions; determining a number of users for whom the advertisement was a candidate to be shown based on the first set of criteria associated with the advertisement, but to whom the advertisement was not shown based on the budget and/or bid of the advertisement during a particular period of time; and providing, in a report, information relating to the number of users.

System and method for estimating potential unique online users an advertisement can reach

Methods, computer-readable media, and systems for modifying redistribution sets of users based on expiration time. A redistribution set including multiple present users to whom selected content is presentable for a pre-defined duration is received. Multiple past users who were included in the redistribution set have previously been removed from the redistribution set based on an expiration of the pre-defined duration. In response to detecting a modification to the pre-defined duration, the redistribution set of users is modified to include one or more past users or to exclude one or more present users. The redistribution set thus modified is used to target content to users in the modified redistribution set.

Modifying redistribution sets of users based on expiration time

One embodiment of the present invention provides a system that automatically classifies documents (such as web pages) based on user inputs. During operation, the system obtains a 'classified' set of documents which are classified as relating to a specific topic. The system also obtains queries related to the specific topic. These queries produce 'query results' which enable the user to access documents related to the query. The queries also include &#x201c;click information&#x201d; which specifies how one or more users have accessed the query results. The system uses this click information to identify documents in the classified set of documents which are not related to the specific topic or are off-topic. If such documents are identified, the system shifts the identified documents so that they are regarded as off-topic and/or spam, and removes the identified documents from the classified set of documents.

Method and apparatus for classifying documents based on user inputs

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Sunnyvale, CA, United States of America

Zhengzhu Feng