International Business Machines Corporation

Zheng Zhu

Kuntal Dey

Amit Anil Nanavati

Natwar Modani

Subramanya Kabbinahithlu Narayana Prasad

A monitoring method and system. The method retrieving by a computer, first data associated with a marketing plan associated with social networks and second data associated with marketing plan objectives. The computer processor identifies social network effects associated with the marketing plan objectives, business key performance indicators (KPIs) associated with the marketing plan objectives, and social network KPIs associated with the associated social network effects. The computer processor represents a marketing plan measurement model comprising a mathematical relationship between the business KPIs and the social network KPIs. The computer processor monitors changes associated with the business KPIs and the social network KPIs and generates and stores a report indicating the changes.

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Bridgewater, NJ, United States of America

Zheng Zhu