Sap Se

Sap Ag

Zhe Pu

Andreas Vogel

Alan Southall

Simon Lee

Michael Haft

Hariharan Vijayaraghavan

Christine Preisach

A technique for determining and presenting marketing scenarios based on market characteristics are described herein. The technique includes receiving data regarding market environment and an expected change in the market environment. A number of market characteristics are calculated based on the collected data for a number of alternative marketing scenarios for addressing the change. A number of graphical objects corresponding to the marketing scenarios are displayed in a coordinate system to show correlation between a number of selected market characteristics. A number of additional components are assigned to the graphical objects to indicate additional characteristics of the presented marketing scenarios.

Computing marketing scenarios based on market characteristics

A benchmarking computing application is configured to create a benchmark run for a segment of customer profiles. Customer profiles from the segment include a parameter, termed an adjustment parameter, that may affect energy consumption by the associated customer. The results of the benchmark run include energy consumption values for individual customer profiles in the segment, an average energy consumption value for the entire segment of customer profiles, and also adjustment energy consumption value. The adjustment energy consumption value reflects the portion of energy consumption by a particular customer attributed to the difference between the average value of the adjustment parameter for the segment and the value of the adjustment parameter for the particular customer profile.

Energy benchmarking analytics

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