Facebook, Inc.

Meta Platforms, Inc.

Zeyue Chen

Wei Wei

Ian McIntyre Silber

Tanmoy Chakraborty

Yi-Wei Wu

Harsh Doshi

Benji Renzo Kuroda

Ashley Meredith Yuki

Andrew Payman Monshizadeh

Thomas Hunter Schmidt

Sergey Markov

Peng Chen

Sagar Chordia

An online system provides a feed of content including organic content items and sponsored content items that are positioned relative to each other to maximize user interaction with the feed of content. To reduce latency of providing the feed of content to a user without impairing positioning of organic content items and sponsored content items relative to each other, the online system generates the feed of content including organic content items and sends the feed of content to a client device while selecting sponsored content items for the feed of content. The online system transmits selected sponsored content items to the client device, which modifies the feed of content to include the sponsored content items and presents the modified feed of content.

Optimizing generation of a feed of content for a user based on prior user interactions with the feed of content

Display panel of a programmed computer system with a graphical user interface

An online system provides a feed of content including organic content items and sponsored content items that are positioned relative to each other to maximize user interaction with the feed of content. To reduce latency of providing the feed of content to a user without impairing positioning of organic content items and sponsored content items relative to each other, the online system initially selects a subset of sponsored content items based on characteristics (e.g., bid amounts) of the sponsored content items. Subsequently, the online system applies one or more selection processes to organic content items and to sponsored content items of the subset that accounts for positioning of sponsored content items and organic content items relative to each other within the feed of content. Hence, the online system evaluates the subset of sponsored content items along with organic content items when ordering content within the feed.

Selecting sponsored content and organic content for presentation to an online system user while accounting for relative positioning of sponsored content and organic content

Growing community of inventors

Sunnyvale, CA, United States of America

Zeyue Chen