Gogocinema International Fz-llc

Zanyi Xu

Man Nang Chong

Pranay Kumar

The present disclosure relates to a method, apparatus, and system for realizing dynamic scheduling for a cinema and controlling playing of a movie. In particular, embodiments of the present invention relate to dynamic scheduling of content presentation in a cinema by collecting user preferences of a plurality of users, wherein the user preference specifies at least a movie that a user desires to watch, a time for watching the movie, a cinema for watching the movie, and a number of people watching the movie; generating, based on the collected user preferences, a respective dynamic schedule for at least one cinema of a plurality of cinemas according to one of a plurality of scheduling schemes; and transmitting the generated respective dynamic schedule to at least one second electronic apparatus corresponding to the at least one cinema.

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Hong Kong, China

Zanyi Xu