Vungle, Inc.

Zain Jaffer

Daniel Kang

Ben Bear

David Gregson

Methods and systems are described for providing advanced programmatic advertising targeting. In one embodiment, a system includes a storage medium to store instructions of one or more performance based algorithms and processing logic coupled to the storage medium. In response to receiving a function call from an advertising entity, the processing logic is configured to execute the instructions of the one or more performance based algorithms to analyze parameters of the function call including an advertising cost budget for an ad campaign and analyze advanced targeting data and parameters and rules for determining a customized ad campaign for the advertising entity. The advanced targeting data and parameters include device characteristics and user characteristics including at least one of conversion rate, ad engagement rate, installed software application (app) type on a user's device, and in-app purchase (IAP) activity of a user from any ad source.

Systems and methods for advanced programmatic advertising targeting

Methods and systems are described for providing programmatic creation and modification of advertising services including advertising campaigns. In one embodiment, a system includes an advertising campaign framework having one or more application programming interfaces (APIs) and software components that include one or more software programs and software code libraries. A storage medium stores instructions of the one or more APIs and software components. Processing logic is coupled to the storage medium. The processing logic is configured to execute the instructions of the one or more APIs and software components to receive a function call from an ad campaign software of an advertising entity, to provide a set of functionality for programmatically creating an ad campaign and programmatically modifying an ad campaign, and to generate a response that is sent to the ad campaign software of the advertising entity. The response includes one or more function calls with parameters including cost information for targeting users having predicted life time values greater than a threshold life time value (LTV) for a type of ad campaign.

Systems and methods for providing programmatic creation and modification of advertising campaigns

Methods and systems are described for providing advertising services to devices with dynamic ad creative deep linking. In one embodiment, an advertising system includes a storage medium to store one or more software programs of an ad server and processing logic of the ad server that is coupled to the storage medium. A dynamic ad creative deep linking unit is configured to receive an ad campaign including at least one video ad from the ad server and to generate a customized deep link for a targeted software application or targeted content of the at least video ad based on installed applications of a device, application usage history of the installed applications, and metadata associated with at least one of the installed applications.

Growing community of inventors

San Francisco, CA, United States of America

Zain Jaffer