Adobe, Inc.

Efficient Frontier

Zachary Mason

Methods, apparatuses, and articles for receiving one or more indicators indicating one or more degrees of relevance or irrelevance of one or more items or entities to advertising keywords of interest, generating one or more advertising keyword suggestions suggesting one or more advertising keywords based at least in part on whether there are predetermined relationships among the suggested one or more advertising keywords, and between some of the suggested one or more advertising keywords and the one or more items or entities, are described herein.

Keyword generation method and apparatus

Methods, apparatuses, and articles of manufacture for generating advertisements using an algorithmic system, such as a combinatoric system, and determining effectiveness metrics or predictions for the advertisements are described herein.

Advertisement generation and optimization

Methods, apparatuses, and articles for receiving a collection of documents and/or objects determined to be potentially relevant to a keyword, and processing the collection of documents and/or objects to extract one or more keyword characterizations for use as proxies for the keyword, are described herein. In various embodiments, the one or more keyword characterizations may be used to compute a measure of keyword similarity for the keyword, facilitate keyword behavior modeling of the keyword, and/or find one or more advertisements.

Keyword characterization and application

Methods, apparatuses, and articles of manufacture for detecting, by an agent trusted by a merchant and a search engine, a click on an advertisement displayed by the search engine, are described herein. The trusted agent may further determine that a transaction of the merchant associated with the displayed advertisement was completed and determine whether the completed transaction was resulted from the click. In some embodiments, the trusted agent may notify the merchant and the search engine of a billing event associated with the click, if the completed transaction was determined to be resulted from the click.

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Palo Alto, CA, United States of America

Zachary Mason