Optimizely, Inc.

Optimizely North America Inc.

Zachary Leach

James Frazier Fox

Whelan Jefferson Boyd

Dan Siroker

Hao Xia

A method includes: displaying a graphical user interface (GUI) comprising one or more input elements to control a display of a variation of a web page on a client device, the input elements to configure a plurality of conditions and a trigger event defining when to evaluate the plurality of conditions for the web page; responsive to a user interaction, via the GUI, with the input elements, generating a set of instructions corresponding to the web page, the set of instructions comprising one or more of the plurality of conditions and the trigger event and specifying the variation of the web page to display at the client device responsive to the one or more of the plurality of conditions being met when the trigger event occurs; and transmitting the set of instructions to the client device responsive to an access of the web page by the client device.

Determining variations of single-page applications

A browsing history associated with a user of a client device is received from the client device. One or more keywords associated with a target audience for a variant of a web page are received from a content provider system. A score is determined for the user based on the browsing history for the user and the one or more keywords associated with the target audience. The user is identified as part of the target audience based on the score for the user satisfying a score threshold. The variant of the web page is caused to be presented at the client device associated with the user.

Identifying dynamic audiences based on user interests

A single-page application of a content provider is associated with a smart page established on an experiment system to allow a variation test to be performed on the single-page application. The smart page is associated with a trigger that determines when one or more corresponding conditions of the single-page application should be evaluated. Responsive to one or more of the conditions of the single-page application being satisfied, either an original version of the single-page web page or a variant of the single-page web page may be displayed.

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San Francisco, CA, United States of America

Zachary Leach