Jelli, Inc.

Yuri Regelman

Jateen P Parekh

John Paul LeFlohic

Bo-Lin Hsu

Adam Kay

One or both of a metadata associated with content to be integrated into a linear broadcast and a content data comprising content to be integrated into the linear broadcast is received via a network. A trigger to integrate content into said linear broadcast is received from a broadcast automation system associated with the linear broadcast. Based at least in part on said metadata a content item is determined to be integrated into the linear broadcast in response to the trigger. The determined content item is integrated into the linear broadcast, including by providing to a mixing node associated with the linear broadcast a broadcast-ready audio output.

Sidecar ad server for linear broadcast

Information associated with a broadcast stream event is encoded within an in-band broadcast. The encoded information in a broadcast stream is detected. The detected information is decoded at least in part to determine content to be injected into the broadcast stream.

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Milbrae, CA, United States of America

Yuri Regelman