Snap Inc.

Yuqi Deng

David B Lue

Roman Grachev

Weizhi Li

Vineet Abhishek

Aspects of the present disclosure involve a system comprising a storage medium storing a program and method for predicting a conversion rate. The program and method provide for receiving, from an advertisement service, a bid to display a first advertisement at a computing device; determining, in response to receiving the bid, a set of features that relate to the first advertisement; providing the set of features to a machine learning model configured to output a predicted conversion rate for the first advertisement, the machine learning model having been trained based on multi-task learning using plural sets of features corresponding to plural second advertisements, the plural sets of features being associated with both click-through conversions and view-through conversions; and determining, based on the output of the machine learning model with respect to the set of features, the predicted conversion rate for the first advertisement.

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Bellevue, WA, United States of America

Yuqi Deng