Comcast Cable Communications, LLC

Yun Su

Qiang Wang

Wenyuan Zhang

Kan Xu

Systems, apparatuses, and methods are described for adjusted exposure threshold values. Each user may be associated with one or more of a plurality of exposure threshold values, for example, a frequency cap value, that may be a cap (e.g., threshold) on the number of times a repeat advertisement content may be output to a user. Exposure threshold values may be modified based on one or more viewing statistics, for example, information about one or more interactions of the user associated with one or more outputs of repeat advertisement content, environment information, and/or one or more advertisement characteristics.

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Beijing, China

Yun Su