Yahoo Ad Tech LLC

Yugandhar Reddy Boyapally

Sreeram Ramji

Tianyuan Zhang

Janith Kaiprath Valiyalappil

Rajesh Lalwani

The present teaching relates to method and system for advertising. The method obtains information related to an operational smart attribution evaluation package (SAEP) posted on a platform. The SAEP is related to a conversion associated with an advertisement displayed by a plurality of entities. The method parses the SAEP to obtain a conversion parameter, and generates a claim for the conversion based on the conversion parameter and information related to the advertisement, if the advertisement was previously displayed. Further, the method transmits the generated claim to the SAEP to be evaluated whether a reward is to be allocated.

Method and system for identifying recipients of a reward associated with a conversion

The present teaching relates to method and system for evaluating a conversion. The method extracts meta-information including a conversion parameter and a reward. The meta-information corresponds to a conversion associated with an advertisement displayed previously by a plurality of entities. The method receives a plurality of claims for the conversion from one or more entities, and selects a claim corresponding to an entity from the plurality of claims based on the conversion parameter and information included in the plurality of claims. Further, the method transmits information related to the selected claim.

The present teaching relates to a method and a system for advertising. The method obtains information about a conversion associated with an advertisement and generates with respect to the conversion, an operational smart attribution evaluation package (SAEP). The SAEP includes a conversion parameter and a reward. The method transmits the SAEP to a platform to be posted, and thereafter receives from the SAEP, an indication of an entity which is estimated to be associated with the conversion and to which the reward is to be allocated. The entity is determined by the SAEP based on the conversion parameter and information from a plurality of entities that displayed the advertisement.

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Champaign, IL, United States of America

Yugandhar Reddy Boyapally