Other

Meta Platforms, Inc.

You Zhou

Aditya G Bhandarkar

Dheeraj Kumar Singh

Chuan Wang

Edward Young Zhang

Himanshu Baweja

William Brock Overcash

Hao Lin

Clare Rubin

A messaging application provides a user interface displaying a user's threads, where each thread includes at least one message between the user and another user. Via the user interface, the user may select a thread to access messages in the thread or to add one or more messages to the thread. The messaging application also displays a sponsored content item along with the threads, but displays the sponsored content item below threads having unread messages to avoid reducing engagement with threads the user is likely to select. In some embodiments, the messaging application predicts a probability that displaying the sponsored content item above a thread including an unread message thread will cause the user not to engage with the thread and displays the sponsored content item above the thread including the unread message if the predicted probability is below a threshold.

Displaying a sponsored content item in conjunction with message threads based on likelihood of message thread selection

The present disclosure is directed to systems and methods for providing dynamic communication threads in response to a detected interaction with a sponsored digital content item. For example, systems and method described herein detect a user interaction with a sponsored digital content item and generate a screened communication thread between the user and the sponsor that is not available to the sponsor. The screened communication thread serves as a reminder to the user of the sponsored digital content item. Systems and methods described herein convert the screened communication thread to an open communication thread based on user interaction with the screened communication thread (e.g., after the user submits a reply in the screened communication thread). Thus, systems and methods described herein protect the user's online privacy unless and until the user indicates a desire to interact with the sponsor.

Generating dynamic communication threads based on user interaction with sponsored digital content

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San Bruno, CA, United States of America

You Zhou