Alibaba Group Holding Limited

Yishu Liang

Hao Chen

Yanan Hao

Shu Wang

Xiang Duan

Yueshan Zhang

Zhou Yang

Qin Xu

Wenliang Li

Na An

A method, an apparatus, and an electronic device for providing product object information are disclosed. The method includes: providing an interactive content in a process of playing a live video content associated with a product object, the interactive content being generated according to a material associated with the product object, and the material being used to describe attributes of the product object; and providing a change process of the interactive content according to the material in a process of responding to interactive operation information inputted by a user, to enable a presentation of multiple attributes of the product object. Through the embodiments of the present disclosure, the product object information can be provided to consumers in a more comprehensive and intuitive manner, so as to help the users to make better shopping decisions.

Product object information providing method, apparatus, and electronic device

Growing community of inventors

Hangzhou, China

Yishu Liang