Google Inc.

Yingweii Cui

Yi Zhang

Bahman Rabii

Gaofeng Zhao

Colin Craig McCulloch

Niyati Yagnik

Manohar Karkal Prabhu

Michael Eugene Aiello

Timothy S Lipus

Creighton Thomas

Ajay Kumar Bangla

Shilpa Arora

The present disclosure selects third party content based on feedback. A selector identifies several content items including first and second content items (or more) responsive to a request. A machine learning engine determines a first feature of the first content item, a second feature of the second content item, and a third feature of the web page or a device associated with the request. The machine learning engine determines, responsive to the first feature and the third feature, a first score for the first content item based on a machine learning model generated using historical signals received from devices via a metadata channel formed from an electronic feedback interface. The machine learning engine determines a second score for the second content item responsive to the second feature and the third feature. A bidding module determines a price for the first content item based on the first and second scores.

Systems and methods for selecting third party content based on feedback

Growing community of inventors

Palo Alto, CA, United States of America

Yingweii Cui