Intuit, Inc.

Ying Yang

Grace Wu

Juan Liu

Aaron Dibner-Dunlap

David Joseph Antestenis

Amrita Damani

Abhishek Jain

Xiangling Meng

Jinlong Liu

Dynamic state-space modeling within a special purpose hardware platform to determine non-conversion risks for each trial user and churn risks for each active subscriber having exhibited a sequence of behaviors. The state-space model may be operable to determine a loss risk for each of a provider's active trial users and/or subscribers.

Personalized approach to modeling users of a system and/or service

Predictive modeling within a special purpose hardware platform to determine scenarios that are most likely to increase conversion potential for each trial user and retention potential for each active subscriber of a service, collectively referred to as a propensity score. The predictive models are integrated with a contextual marketing system that uses a loss risk assessment to learn user behavior and optimize content messaging designed to improve actual conversion or retention behavior for the user.

Contextual marketing system based on predictive modeling of users of a system and/or service

A method may include receiving, from a software application, pre-signup data of a user, embedding the pre-signup data to obtain a pre-signup data vector, generating, by applying a topic model to the pre-signup data vector, a pre-signup topic vector, receiving action descriptions of actions of the software application, embedding the action descriptions to obtain action description vectors, generating, by applying the topic model to the action description vectors, action description topic vectors, generating scores by multiplying the pre-signup topic vector and the action description topic vectors, and recommending, to the user and using the scores, an action.

Action recommendation engine

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Sunnyvale, CA, United States of America

Ying Yang