Adobe, Inc.

Yi-Hong Kuo

Zhenyu Yan

Abhishek Pani

Wuyang Dai

Polina Bartik

Jun He

Xiang Wu

Shiyuan Gu

An improved analytics system generates actionable KPI-based customer segments. The analytics system determines predicted outcomes for a key performance indicator (KPI) of interest and a contribution value for each variable indicating an extent to which each variable contributes to predicted outcomes. Topics are generated by applying a topic model to the contribution values for the variables. Each topic comprises a group of variables with a contribution level for each variable that indicates the importance of each variable to the topic. User segments are generated by assigning each user to a topic based on attribution levels output by the topic model.

Actionable KPI-driven segmentation

The present disclosure relates to systems, methods, and non-transitory computer readable media for determining send times to provide electronic communications based on predicted response rates by utilizing a Bayesian approach and multi-armed bandit algorithms. For example, the disclosed systems can generate predicted response rates by training and utilizing one or more response rate prediction models to generate a weighted combination of user-specific response information and population-specific response information. The disclosed systems can further utilize a Bayes upper-confidence-bound send time model to determine send times that are more likely to elicit user responses based on the predicted response rates and further based on exploration and exploitation considerations. In addition, the disclosed systems can update the response rate prediction models and/or the Bayes upper-confidence-bound send time model based on providing additional electronic communications and receiving additional responses to modify model weights.

Utilizing a bayesian approach and multi-armed bandit algorithms to improve distribution timing of electronic communications

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Sunnyvale, CA, United States of America

Yi-Hong Kuo