Xandr Inc.

Amazon Technologies, Inc.

Microsoft Technology Licensing, LLC

Yaron Lissack

Charles Brian O'Kelley

Samuel Seljan

Catherine Mary Williams

Taylor Edward Burmeister

Justin Pines

Jaidev Sridhar

Mark Sander Urbanus

Saldy Antony

Arel Ives Lidow

Andrew Sweeney

Tapas Kanti Roy

Michael McNeeley

Sandesh Devaraju

A data processing system includes a transaction bus, a console application in communication with the transaction bus, and a view predictor subsystem in communication with the transaction bus. The transaction bus receives, from a user application executing on a client device, a call for visual information to be provided to the user application. The view predictor subsystem determines a likelihood that the visual information will be viewable within a viewport of the user application, and a plurality of respective values for a plurality of sources of the visual information are computed based on the likelihood and a respective priority for each source. The console application provides to the transaction bus the set of potential sources of the visual information, and the transaction bus selects, based on the computed values, one of the potential sources of the visual information to be the result, which is provided to the user application.

Real-time data processing pipeline and pacing control systems and methods

Systems and methods for real-time message processing and control loop feedback are described. A stream processing system includes (i) a publish/subscribe and message queueing subsystem and (ii) an execution subsystem. A real-time stream of transactions is received at the publish/subscribe and message queueing subsystem. A job is created to aggregate data from the real-time stream of transactions with data from one or more other streams received at the publish/subscribe and messaging queueing subsystem. The job is executed at the execution subsystem, and the aggregated data resulting from the execution of the job is received at the publish/subscribe and message queueing subsystem. At least a portion of the aggregated data is provided as input to a control loop feedback process, which is executed to generate a result.

Systems and methods for real-time structured object data aggregation and control loop feedback

Systems and methods for optimizing floor prices in real-time bidding auctions are described. Upon receiving a request for an advertisement to be served to an impression consumer, the value of the consumer can be determined based, for example, on historical bid prices in prior auctions. A maximum floor price for the current auction to serve the impression us calculated based at least in part on the value of the impression consumer and one or more attributes associated with the auction. The auction is held using the calculated floor price, which can be adjusted based on an aggressiveness factor, and the winner of the auction can be determined based on the floor price.

Methods and systems for dynamic auction floors

Methods and apparatus for mobile device identification using TCP segment timestamps are disclosed. A request from a mobile device is received at a server. A TCP connection, initiated by the mobile device, is made between the server and the device, and a timestamp generated by the mobile device is retrieved from the options field of the TCP SYN segment. Other identifying information is received from the mobile device source, including an IP address, port, and HTTP headers. Based on the identifying information, the mobile device timestamp, and a current timestamp generated by the server, a likelihood is determined that the particular mobile device previously communicated with the server.

Methods and apparatus for statistical mobile device identification

Described herein are systems and methods providing notifications to an application in a background state on a device such as a user device. The device may be resource constrained such as having limited memory, processor, power, or other resources for execution of applications. While in a background state, notifications from other applications may be sent to the application in the background state. To other applications, the application in the background state may appear to be operating in the foreground.

Delivering notifications to background applications

Described herein are systems and methods of reducing memory consumption in a device. The device may be resource constrained such as having limited memory, processor, power, or other resources for execution of applications. An application may be transitioned to a background state and at least a portion of the data associated with that application may be compressed, freeing up memory. While in the background state, notifications from other applications may be processed by a notification module on behalf of the application in the background state.

Growing community of inventors

Great Neck, NY, United States of America

Yaron Lissack