Lemon Inc.

Yanli Li

Masoud Loghmani

Guangyao Ni

Chen Sun

Lin Zhou

Dong Zhao

Jingjing Zhao

Chenyu Li

Mengyun Wang

Nick Newberg

Seong Kuan Wang

Xingyi Shi

Jian Huang

Richard F Tucker

The present disclosure describes techniques for facilitating interaction with content using interactive effects. The techniques comprise receiving a video from a first computing device associated with a first user among a plurality of users. The video is generated using an interactive effect. The interactive effect comprises overlaying at least one component on at least one subset of frames of the video. The interactive effect enables the video to be interacted with other users among the plurality of users. The video is presented on a second computing device associated with a second user among the plurality of users. The video comprises information indicative of instructions on how to interact with the video. Display of an animation associated with the at least one component may be automatically caused on the second computing device in response to receiving an indication of interacting with the video by the second user.

Content creation using interactive effects

The present disclosure describes techniques of implementing a collaborative advertising mechanism. The techniques comprise receiving a plurality of pieces of content associated with a mission event from a first plurality of client computing devices associated with a first plurality of users, evaluating the plurality of pieces of content based on one or more predetermined rules of the mission event and information indicative of viewer reactions to the plurality of pieces of content, determining at least one subset of the plurality of pieces of content based on a plurality of evaluation results corresponding to the plurality of pieces of content and user input from a client computing device associated with one of a second plurality of users, and distributing the at least one subset of the plurality of pieces of content.

Collaborative advertising mechanism

Growing community of inventors

Los Angeles, CA, United States of America

Yanli Li