Prime Research Alliance E., Inc.

Yang Yu

Charles Anthony Eldering

Techniques are generally described that relate to a method and system for verifying the presentment of an advertisement on a multi-platform system that comprises a plurality of telecommunication platforms, each capable of being accessed by a subscriber over a single transmission medium. A monitoring computer presents an advertisement over a first telecommunication platform. The advertisement is targeted to the subscriber. A monitoring computer selects a monitoring criteria based at least in part on the presented advertisement. The subscriber's use of a second telecommunication platform is monitored by the monitoring computer based on the selected monitoring criteria. The monitoring computer reports a subscriber behavior observed on the second telecommunication platform that is commensurate with the selected monitoring criteria.

Methods and systems for verifying advertisements in a multi-platform targeted advertising system

A method and system for creating a subscriber profile based on a subscriber's use of a multi-platform system capable of being accessed by a subscriber over a transmission medium includes a central computer sending a first data request to a first computer configured to monitor data transmitted over a first telecommunication platform. A second data request is sent by the central computer to a second computer configured to monitor data transmitted over a plurality of other telecommunication platforms. The central computer receives a first data log indicative of the subscriber's use of the first telecommunication platform and a second data log indicative of the subscriber's use of the other telecommunication platforms. A subscriber access pattern is detected by the central computer based on the first data log and the second data log. The central computer creates the subscriber profile using the detected subscriber access pattern.

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Swarthmore, PA, United States of America

Yang Yu