Microsoft Technology Licensing, LLC

Yang Ye

Yi-Min Wang

Kuansan Wang

Xing Xie

Yu Zheng

Aleksey Sinyagin

Methods, systems, and computer-readable media for evaluating the quality of text within online advertisements using output from a language model are provided. The output from the language model may be used by a machine-learning algorithm to generate a quality score for an individual advertisement. The quality score may be used to filter out advertisements with poor text quality or to tax or penalize an advertisement within an online auction. The ad quality scores may also be used to rank or score advertisers that submit the ads. In one embodiment, the advertiser's quality score is combined with an individual ad's quality score to create a final score, which is used to evaluate the advertisement. The advertiser rank/score and ad quality score may be communicated to an advertiser as advertiser feedback.

Ad copy quality detection and scoring

Techniques for providing mining life pattern are described. This disclosure describes mining a life pattern of an individual, for example, by identifying places visited during the individual's daily activities. Mining the individual life pattern includes collecting location data for the individual and predicting behaviors and preferences of the individual based at least in part on a location history. The location history of the individual is represented with a sequence of geographical regions that have been visited by the individual with corresponding arrival and departure times for each region. Once the life pattern is predicted from the location history, information is recommended to the individual based at least in part on the life pattern.

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Kirkland, WA, United States of America

Yang Ye