Google Inc.

Yan Xiong

James R Giles

Nitish John Korula

Michael Sobin

Yufan Zhu

Martin Blais

Son Ba Nguyen

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for performing a joint simulation for satisfying multiple different coexisting commitments to allocate digital resources. In one aspect, a method includes accessing logged data for prior allocations of digital resources, where the logged data includes at least one property associated with respective allocations of the digital resources. Different allocations of the digital resources included in the logged data are assigned to different ones of the multiple different commitments. For each commitment to allocate digital resources, an expected required resource amount that results in the commitment being allocated at least a specified minimum resource based on the allocations of digital resources of the logged data that were assigned to the multiple different commitments is determined.

Joint transmission commitment simulation

A real-time bidding system receives a notification of an available impression from an impression notification object integrated with an application executing on a client device. The real-time bidding system auctions the available impression to multiple different bidders and receives a bid response from each of the multiple different bidders. The real-time bidding system identifies a winning bid response, identifies a content requestor object indicated by the winning bid response, and generates instructions for the client device. The instructions cause the client device to use the content requestor object indicated by the winning bid response to request a third-party content item. The real-time bidding system provides the generated instructions to the client device in response to the notification of the available impression.

Providing content using integrated objects

Growing community of inventors

Jersey City, NJ, United States of America

Yan Xiong