AT&T Intellectual Property I, LP

Interwise Ltd.

Yair Gil

Yehuda Volk

Hans Fischmann

Rinat Zilberstein

Erez A Korn

Matthew Van Houten

Dror Yashar

Aspects of the subject disclosure may include, for example, a device that includes a processing system including a processor and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, where the operations include receiving a request from a viewer of a content stream to pause the content stream, displaying a pause screen, requesting an advertisement to display during the pause of the content stream, retrieving content for the advertisement, and displaying the advertisement as an overlay on the pause screen. Other embodiments are disclosed.

Pause screen video ads

Aspects of the subject disclosure may include, for example, a device that has a processing system including a processor and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations including receiving a request from a viewer of a content stream displayed by a TV client, wherein the request is received via a digital assistant, determining an advertisement campaign being displayed in the content stream, retrieving information on a product associated with the advertising campaign, and sending the information to the TV client, wherein the TV client displays the information concerning the product. Other embodiments are disclosed.

System and method to enable users to voice interact with video advertisements

Aspects of the subject disclosure may include, for example, a device that includes a processing system including a processor and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, where the operations include receiving a request from a viewer of a content stream to invoke a trick mode to seek another viewing location in the content stream, displaying a trick mode screen, requesting an advertisement to display during the trick mode, retrieving content for the advertisement, and displaying the advertisement after completion of the trick mode. Other embodiments are disclosed.

Snapback video ads

Growing community of inventors

Kafar Saba, Israel

Yair Gil