Here Global B.v.

Ya'ara Arkin

Oren Elisha

Yam Kaspi

Artiom Lapshin

The present invention provides a method, apparatus, and computer program product for generating synthetic demand data of vehicle rides corresponding to a first location. The method comprises obtaining historic demand data of vehicle rides corresponding to a second location. The historic demand data comprises at least one first point of interest (POI) associated with at least one of a pick-up event or a drop-off event. The method further comprises retrieving map data associated with the second location and further, determining at least one second POI associated with the first location. The method further comprises generating the synthetic demand data of vehicle rides corresponding to the first location, based on the at least one first POI, the map data, and the at least one second POI.

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Raanana, Israel

Ya'ara Arkin