Baidu Online Network Technology (beijing) Co., Ltd.

Xiuyun Long

Jiahui Liu

Huipeng Li

Hongsheng Yang

Yuqi Lu

Lihong Liu

The present application discloses an information push method and apparatus, a device, and a storage medium, which relate to the field of intelligent search technology. A specific implementation of the method in the present application lies in: acquiring a user feature and an item feature, where both the user feature and the item feature include click through rate information; determining a degree of similarity between the user feature and the item feature; determining, according to the degree of similarity, item information that is recalled; and pushing the item information to a user terminal. According to the present application, item information having a high click through rate may be acquired through a one-channel recall approach, so that information push efficiency is improved and the pushed item information better conforms to user needs.

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Beijing, China

Xiuyun Long