Google Inc.

Xintian Yang

Arthur Asuncion

Jonathan Michael Krafcik

Ian Porteous

Yong Sheng

Rong Ge

Ruoyun Huang

Pei Yin

A computer-implemented method for determining an attribute for an online user of a candidate computing device is provided. The method implemented uses a host computing device. The method includes identifying a first set of model data including device data from a plurality of model computing devices including location data and access data, and a plurality of categories for an attribute of a population segment including an online user. Each category defines a segment of the attribute. The method further includes training a classification model by the host computing device with at least the first set of model data and the plurality of categories. The method also includes identifying device data associated with the candidate computing device. The method further includes applying the device data of the candidate computing device to the classification model to determine a category of the plurality of categories for the online user.

Determining an attribute of an online user using user device data

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Sammamish, WA, United States of America

Xintian Yang