Facebook, Inc.

Xingyao Ye

Yi Wu

Michael Phillip Salem

David Townsend Martin

Jie Xiong

Mark Teng Xia

Haibin Cheng

Lijun Tang

Sue Ann Hong

An online system causes a graphical user interface to display at a client device. The graphical user interface includes a story field that displays ephemeral content items which are created within a threshold time period and are automatically removed after the time period. The online system uses a computer learned model to rank the selected ephemeral content items for display. The display of a set of ephemeral content items is associated with a session. The computer learned model is trained with sample sets that use an entire past session that includes a plurality of ephemeral content items. The computer model proposes a ranked order of the content items in the past session. Based on the past user actions performed on the past content items, a normalized discounted cumulative gain is determined for the past session. The computer model is trained to optimize the normalized discounted cumulative gain.

Ephemeral item ranking in a graphical user interface

An online system predicts, using a first targeting model, a first group of users as candidates to be in a targeting cluster, and predicts, using a second targeting model, a second group of users as candidates to be in the targeting cluster. The online system determines a first set of users that are not part of the first group of users, and a second set of users that are not part of the second group of users, and provides surveys to the first and second set of users. The online system determines a first subgroup of the first group of users and a second subgroup of the second group of users, and provides an ad preferences tool to the first subgroup and the second subgroup. The online system scores the first and second targeting models based in part on responses to the surveys and/or the ad preferences tools.

Framework for evaluating targeting models

A social networking system presents users with a content items and ad requests, which may include targeting criteria specifying a topic. Interactions by users who were presented with an advertisement from an ad request including targeting criteria specifying the topic are stored by the social networking system and used to identify a cluster group of additional users having characteristics similar to characteristics of users who were presented with the advertisement from the ad request including targeting criteria specifying the topic and who interacted with the advertisement. The social networking system determines scores for additional users in the cluster group based on measures of similarity between the additional users and the users who were presented with the advertisement and who interacted with the advertisement. Based on the determined scores, the social networking system associates additional users in the cluster group with the topic.

Clustering users of a social networking system based on user interactions with content items associated with a topic

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Mountain View, CA, United States of America

Xingyao Ye