Microsoft Technology Licensing, LLC

Xingtao Wei

Utkarsh Jain

Fan Wang

Andrija Antonijevic

Martin Irman

Syed Jawad

In various embodiments, systems and methods are provided for generating and using a customized index. In embodiments, an index structure is constructed to efficiently utilize machines containing index portions. In this regard, the index structure for a particular application is customizable such that a number of virtual index units for a particular index type and/or a number of machines associated with the virtual index units for the particular index type can be optimized for machine and/or system performance and efficiency. Utilizing the constructed index structure, documents can be distributed to various index units, virtual index units, and/or machines in real-time or near real-time. Further, the customized index structure can be used to efficiently serve search results in response to search queries.

Generating and using a customized index

Various embodiments pertain to generating and causing display of a bridge page responsive to a user request for an advertiser's web page when the web page resolution is higher than the screen resolution of the user's device. The bridge page can be, for example, a lower resolution summary of content included on the web page. In various embodiments, the bridge page is generated and hosted by an ad platform server rather than the advertiser server. In at least some embodiments, the bridge page is stored in a database and can be served from the database responsive to subsequent requests for the advertiser's web page.

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Xingtao Wei