Amazon Technologies, Inc.

Xing Zhao

Kirtan Modi

Xuefei Wang

Techniques for performing a cross-platform media content personalization are described. According to some examples, a computer-implemented method includes receiving an indication, at a content delivery service from a support service for streaming media player devices, that indicates a set of one or more users of the support service that have a threshold similarity of a record of interactive activity with the support service to a record of interactive activity of a target user with the support service; determining, by the content delivery service, a subset of the users, from the set of one or more users of the support service, that have a record of interactive activity with the content delivery service; determining, by a content recommendation service of the content delivery service, a media file to provide to the target user based on the record of interactive activity with the content delivery service of the subset of the users; and presenting, by a streaming media player device of the target user and that is supported by the support service, the media file to the target user.

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Dublin, CA, United States of America

Xing Zhao