Oath Inc.

Yahoo Assets LLC

Yahoo! Inc.

Rulai, Inc.

Excalibur Ip, LLC

Yahoo Ad Tech LLC

Xing Yi

Scott J Gaffney

Alyssa Glass

Jean-Marc Langlois

Alyssa Glass Owara

Zhen Yue

Jie Li

Shuguang Han

Nadav Golbandi

Prabhakar Krishnamurthy

Liangjie Hong

Zhigeng Geng

Tony Yong She Jiang

Thi T Avrahami

Yan Jiao

Dilan Gorur

Method, system, and programs for measuring user engagement with content items. In one example, a query is received. A set of content items related to the query is obtained. A presentation of at least one content item of the set of content items is provided on a user interface. A user activity related to the at least one content item is determined. An amount of time between a time at which the presentation of the at least one content item is provided on the user interface and a time at which the user activity occurred is determined. A score associated with the content item is determined based on the amount of time. Information related to user engagement with the set of content items is generated based on the score.

Method and system for measuring user engagement with content items

Methods, systems, and computer programs are presented for displaying a customized news stream. One method includes an operation for identifying dwell times spent by users while accessing a first plurality of items, each item belonging to one media type from a plurality of media types (e.g., news articles, videos, slide shows, etc.). In addition, the method includes operations for determining statistical parameters for each media type based on the identified dwell times, and for detecting a news corpus having a second plurality of items. A priority for each item in the news corpus is determined based on the media type of the item, the corresponding statistical parameters for the media type of the item, and the profile of a user. The news stream is sent to the user for presentation on a display, the news stream being sorted based on the priority of the items in the news corpus.

Prioritizing items from different categories in a news stream

A method for online advertising, is provided, including: receiving a request for a web page from a client device; in response to the request, selecting an advertisement for presentation on the web page, and transmitting the web page to the client device; determining a duration of exposure of the advertisement when the web page is presented on the client device; determining a level of performance of a guaranteed presentation amount associated with the advertisement, the level of performance based on the duration of exposure of the advertisement. In another embodiment, a plurality of candidate advertisements are identified for presentation on a requested web page; for each candidate, an expected cost per time unit (eCPTU) of exposure is determined; one candidate advertisement is selected for presentation on the web page based on the eCPTU's; the web page is transmitted to a client device.

Dwell time based advertising

One or more systems and/or methods of generating a query-goal-mission structure for a set of queries are provided. A set of queries may be evaluated to identify query information for the queries within the set of queries. The queries may be evaluated as query pairs to determine common goal probabilities (e.g., likelihood two queries correspond to a particular goal, such as to identify vacation planning information) for the query pairs. Responsive to the common goal probabilities for the query pairs exceeding a goal probability threshold, the query pairs may be grouped into goal clusters. The goal clusters may be evaluated as goal cluster pairs to determine common mission probabilities. Responsive to the common mission probabilities for the goal cluster pairs exceeding a mission probability threshold, the goal clusters may be grouped into mission clusters. The mission clusters and the goal clusters may be utilized to generate a query-goal-mission structure.

Query-goal-mission structures

A method and a virtual agent system services a user request from a user. The virtual agent system includes: (a) a conversational user interface receiving the user request and communicating with two or more virtual agents; and (b) a dialog manager including a natural language processing module, that directs operations of the conversational user interface, wherein the dialog manager (i) receives and analyzes the user request from the conversation user interface using the natural language processing module, (ii) causes the conversational user interface to request and to receive a response to the user request from each of the virtual agents, and (iii) integrates the received responses to the user request into an integrated response based on the natural language processing module and causes the conversational user interface to provide the integrated response to the user.

Method and system for a chat box eco-system in a federated architecture

Method, system, and programs for measuring user engagement with content items. In one example, a query is received. A presentation of a content item related to the query is provided on a user interface. A user activity (e.g., related to manipulation of the content item) is determined. A score associated with the content item is determined based on the user activity. Information related to user engagement with the content item is generated based on the score.

One or more client devices, systems, and/or methods of improving mobile searches are provided. A feature (e.g., 'snow boots'), generated on a client device, is identified. The feature is evaluated to identify a goal (e.g., finding snow boots) associated with the feature. A mission (e.g., finding outdoor apparel), associated with the goal, is identified. A query (e.g., 'outdoor stores near Akron') associated with a second goal (e.g., find outdoor apparel store) associated with the mission is identified using a model generated utilizing a machine learning method trained using a query-goal-mission structure. A query recommendation (e.g., &#x201c;outdoor apparel store&#x201d;) comprising the query is presented to the user. A user satisfaction metric, associated with the query, the query recommendation, a result generated by the query recommendation, etc. is determined based upon user interaction with the query recommendation and the result. The model may be tuned based upon the user satisfaction metric.

Mobile searches utilizing a query-goal-mission structure

Disclosed are systems and methods for improving interactions with and between computers in content generating, searching, hosting and/or providing systems supported by or configured with personal computing devices, servers and/or platforms. The systems interact to identify and retrieve data within or across platforms, which can be used to improve the quality of data used in processing interactions between or among processors in such systems. The disclosed systems and methods leverage the display screen sizes of information cards to improve the accuracy and efficiency of displayed search results. The disclosed systems and methods can be implemented in search and recommendation systems for optimally performing a search and displaying the results of the search based on, among other features, the size of the cards providing each search result and the display size of the screen displaying such results.

Computerized system and method for optimizing the display of electronic content card information when providing users digital content

A design console provides interaction with a developer in a graphical interface of a virtual agent programming system where elements of an intended dialog between the virtual agent and a chat (developer) user are shown as dialog boxes in the graphical interface, including a trigger element which processes and detects from the input messages processed an intent by the chat user to invoke the virtual agent based on one or more stored utterances; an interaction module which sends a virtual agent message to the chat user, and receives therefrom an utterance responsive to the virtual agent message; and an action element that carries out a specified user intent based on the values of the parameters converted by the interaction module from the utterance collected from the chat user.

Console and method for developing a virtual agent

A method for online advertising includes: receiving a request for a content stream from a client device; embedding an advertisement in the content stream, and transmitting the content stream to the client device; determining a scroll dwell time of the advertisement when the content stream is presented on the client device; determining a level of performance of a guaranteed presentation amount associated with the advertisement, the level of performance based on the scroll dwell time of the advertisement. In another embodiment, candidate advertisements are identified for presentation in the content stream; for each candidate, an expected cost per time unit (eCPTU) of exposure is determined; one of the candidate advertisements is selected for inclusion in the content stream based on the eCPTU's; the content stream is transmitted to the client device.

Dwell time based advertising in a scrollable content stream

Methods, systems and programming for evaluating user satisfaction with respect to a user session are presented. In one example, one or more queries in a use session are received from a user. Information about one or more user activities is obtained. Each user activity is related to manipulation of a content item associated with one of the one or more queries. A score associated with the user session is computed based at least partially on the one or more user activities. User satisfaction with respect to the user session is determined based on the score.

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Milpitas, CA, United States of America

Xing Yi