Amazon Technologies, Inc.

Xing Ju

Jack Patrick Copeland

Lingyun Wang

Qipin Chen

Gordon Snow Zhang

Devices, systems, and methods are provided for smart shopping based on recognition of objects presented in video. A method may include identifying, by a first device, using a machine learning model using a computer vision technique, objects represented in video content; determining that an object of the objects is available for purchase using an online retail system; causing concurrent presentation of the video content and a first indication that the object is available for purchase using the online retail system; receiving, from a second device, a second indication of a user selection of the first indication, wherein the user selection is indicative of a request to present additional information associated with the object; generating, based on the request, presentation data including the additional information and an option to purchase the object using the online retail system; and causing, based on the request, presentation of the presentation data.

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Bellevue, WA, United States of America

Xing Ju