Facebook, Inc.

Xiaoyi Zhang

Jing Yang Chen

Jeremy Samuel Friedland

Aigerim Shorman

Ben Chen

Noah Bradley Blecher

Crystal Rhan-Tsor Chen

Rahul Rajagopalan

Adam Ankenmann

Alan Thomas Clark

Mitchell Sadao Fukumoto

Adam Shih

Ryan Michael Houx

David Martin Kaye

Xiao Yang Xie

In one embodiment, a method includes accessing, from a data store of the communication network, user information associated with a first user of the communication network, identifying one or more entities associated with the communication network that are relevant to the first user based on the user information, and retrieving, for each identified entity, one or more content frames associated with the entity. The method includes ranking the one or more content frames based on the user information. The method also includes sending, to a client device of the first user, one or more of the content frames for display to the first user in ranked order, wherein each content frame is selectable by the first user to display the selected content frame in association with a particular content item for a specified period of time.

Displaying temporary profile content items on communication networks

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Redwood City, CA, United States of America

Xiaoyi Zhang