Tencent Technology (shenzhen) Company Limited

Xiaomei Cheng

Shiqing Fan

Xiaokang Su

Pengyun Zeng

A cluster method and apparatus based on user interest are provided in the present invention. The method includes: receiving pre-determined basic attribute data of a user; calculating a distance between the basic attribute data and a cluster center point, based on the cluster point of the basic attribute data related to the calculation of user interest; comparing the distance with a predefined threshold; if the distance is less than the predefined threshold, determining that the user belongs to a cluster of the interest. As the embodiments of the invention take the basic attribute data from the data of registered users into consideration, the recommendation of corresponding content is executed before getting user behavior data of browsing operations, based on the cluster of interest obtained from register information. Thus the accuracy of recommending to new registered users may be improved.

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Shenzhen, China

Xiaomei Cheng