Groupon, Inc.

Bytedance Inc.

Xiaolei Li

Amit Aggarwal

David Thacker

Kevin Chang

Michalis Potamias

Mark Thomas Daly

In a promotion offering system, a promotion offering may be presented to a consumer on more than one occasion. The previous presentation of the promotion to the consumer may affect a subsequent presentation of the same promotion to the same consumer. The present invention provides an apparatus and method for analyzing the effect a previous presentation of a promotion may have on a consumer when the promotion is presented to the consumer at a subsequent time.

Reimpression promotion system

Provided herein are methods, apparatus, and computer program products for suppressing content from ranked positioning in electronic correspondence based on rules-based scoring. An example method comprising receiving a set of promotions selected for presentation to the consumer in the electronic correspondence, each promotion respectively associated with a promotion score, determining, using a rules-based filter comprising a set of rules, whether to modify a promotion score, including customer attributes and customer input to a promotion offering system, in an instance in which the promotion score is modified, determining whether to suppress presentation of the associate promotion in the electronic correspondence based at least in part on the modified promotion score, and generating the electronic correspondence to include one or more promotions and one or more ranked positions configured for displaying each of the one or more promotions in the electronic correspondence for presentation on a consumer device associated with the consumer.

Method, apparatus, and computer program product for suppressing content from ranked positioning in electronic correspondence based on rules-based scoring

A number of promotions that share a common attribute may be grouped into a common promotion collection. A promotion collection may then be analyzed to determine a score for the promotion collection. A number of promotion collections may be compared against each other based on a respective score for each promotion collection, and a number of promotion collections may be selected based on the comparison.

Promotion offering system analyzing collections of promotions

Provided herein are systems, methods and computer readable media for determining whether to suppress presentation of a promotion from a promotion program in an electronic correspondence to a consumer. An example system may performing operations comprising receiving a set of promotions selected for presentation to the consumer in the electronic correspondence, each promotion respectively associated with a promotion score representing an estimated acceptance of the associated promotion by the consumer, determining, using a rules-based filter comprising a set of rules, whether to modify the promotion score, including geofencing data and the consumer's previous promotion purchasing history, in an instance in which the promotion score is modified, determining whether to suppress presentation of the promotion in the electronic correspondence based at least in part on the modified promotion score.

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Sunnyvale, CA, United States of America

Xiaolei Li