Shenzhen Yinwang Intelligent Technologies Co., Ltd.

Xiao Li

Qingcong Lu

Tianhai Chang

This application provides a head-up display apparatus and a display method. The display method comprising: obtaining line-of-sight information of a user, and determining a target display area of a head-up display based on the line-of-sight information, wherein the target display area is a sub-area of an overall display area of the head-up display; adjusting a light field to generate a real image of target content based on the target content in the target display area; and forming a light beam based on the real image of the target content, and projecting the light beam onto a windshield, to generate a virtual image of the target content.

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Dongguan, China

Xiao Li