Intuit, Inc.

Xianzhi Hu

Shaozhuo Jia

Malathy Muthu

Hannah Anokye

Ryan Rich

Mohsin Akhtar Malik

Alexis Kim Tymofiev

Andrew Holmes

Certain aspects provide a computer-implemented method for evaluating social media marketing campaigns using artificial intelligence (AI). The method comprises using a large language model (LLM) to generate a plurality of AI personas. Each AI persona represents a different segment of a target audience of a marketing campaign. The method uses a transformer model, a decision tree-based model, and a natural language processing (NLP) model to predict a response, a rating, and a feedback to the marketing campaign for each AI persona that represents a different segment of the target audience. The predicted responses, ratings, and feedback for the AI personas that represent different segments of the target audience are aggregated to form an evaluation of the marketing campaign for each segment of the target audience. The method sends the evaluation of the marketing campaign to a user.

Artificial intelligence-based methods and systems for generating responses, ratings, and feedback of social media marketing campaigns

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South San Francisco, CA, United States of America

Xianzhi Hu