Ford Motor Company Limited

Xianfeng Hu

Yan Fu

Zhen Jiang

Yao Ge

Jian Fang

User generated content, particularly Chinese language content, is retrieved from various sources such as forums, microblogs, social media sites, and the like. A portion of the content is manually labeled with a sentiment associated with the content and may be classified according to subject matter referenced. Sentiment-indicating features of the content is extracted according to a sentiment dictionary, which may include topic-specific jargon. The features are used to train a classifier to determine sentiment of content based on sentiment-indicating features. The sentiment for other content may then be determined using the classifier. The output of the classifier may be combined with an explicit rating of a product or product feature.

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Warren, MI, United States of America

Xianfeng Hu