Microsoft Technology Licensing, LLC

Yahoo! Inc.

Xia Sharon Wan

Daniel R Delling

Xiang Zhao

Andrew V Goldberg

Renato F Werneck

Christopher John Leggetter

Yunhong Zhou

Darshan Vishwanath Kantak

Naiping Liu

Aspects of the subject disclosure are directed towards managing sponsored online content based upon advertiser behavior. Defining mini-markets to represent such advertiser behavior may be accomplished by clustering queries that generate revenue from one or more campaigns. Query revenue data between queries and a set of campaigns may be used to determine such mini-markets. To illustrate, a query whose highest revenue is attributed to a campaign may be selected for that campaign's mini-market. When that query is entered as a search term, the campaign's mini-market helps allocate space for advertisements.

Sponsored online content management using query clusters

A system and method to facilitate inventory forecasting of network traffic for a network-based entity are described. In one example, the method includes preprocessing historical data to obtain processed average data, applying modeling and forecasting techniques to the processed average data using a seasonal auto-regressive integrated moving average process to obtain forecasting results, and combining the forecasting results to output combined forecasting data, wherein the combining the forecasting results comprises receiving and storing yearly forecast results. In one implementation, the historical data is normalized by weekly average to obtain normalized data. In another implementation, trend and seasonality are removed from a set of processed data to obtain stationary data. In yet another implementation, yearly forecast results are received and stored.

System and method to facilitate yearly inventory forecasting for network-based entities

Growing community of inventors

Saratoga, CA, United States of America

Xia Sharon Wan