Nbcuniversal Media, LLC

William Y Endow

Naman Diwaker

Robert Galluccio

The present disclosure is generally directed to providing temporary pre-roll content with requested streaming content. Specifically, pre-roll content is provided to an end-user prior to an initial playback of streaming content, but is not presented when a backward time shift event occurs within playback of the streaming content. In this manner, missed segments prior to the start of the streaming content may be presented in lieu of the pre-roll content during the backward time shift event.

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Burbank, CA, United States of America

William Y Endow