Maplebear Inc.

William Silverthorne Faurot, Iii

Tyler Russell Tate

An online system receives a recipe from a customer mobile device. The online system performs natural language processing on the recipe to determine parsed ingredients. For each of one or more of the determined parsed ingredients, the online system maps the parsed ingredient to a generic item. The online system queries a product database with the mapped generic item to obtain one or more products associated with the mapped generic item. The online system applies a machine-learned conversion model to each of the one or more products to determine a conversion likelihood for the product. The conversion model may be trained based on historical data describing previous conversions made by customers presented with an opportunity to add products to an order. The online system selects a product from the one or more products based on the determined conversion likelihoods and adds the selected product to an order.

Growing community of inventors

Seattle, WA, United States of America

William Silverthorne Faurot, Iii