The Nielsen Comapny (us), LLC

William Rene Waldron

Michael D Morgan

Kumar Nagaraja Rao

Neung Soo Ha

Billie Jo Kline

Disclosed examples determine a duplicated audience size representative of panelists exposed to television media and digital media; determine a panel duplication reach based on the duplicated audience size and a panelist population; determine a did-not-view reach based on a television audience size, a digital audience size, the duplicated audience size, and the panelist population; obtain an overlap multiplier as a ratio of (1) a product of the panel duplication reach and the did-not-view reach and (2) a product of a television panel reach and a digital panel reach; determine a duplication factor for a media item based on a television audience reach, a digital audience reach, and the overlap multiplier; and determine a total audience for the media item based on the television audience reach, the digital audience reach, and the duplication factor.

Methods and apparatus to estimate deduplicated total audiences in cross-platform media campaigns

Disclosed examples obtain an overlap multiplier as a ratio of (1) a first product of a panel duplication reach and a did-not-view reach and (2) a second product of a television panel reach and a digital panel reach, the panel duplication reach based on a duplicated audience size and a panelist population, the did-not-view reach based on a television audience size, a digital audience size, the duplicated audience size, and the panelist population, the television panel reach corresponding to the television audience size, the digital panel reach corresponding to the digital audience size; and determine a total audience for a media item based on a television audience reach, a digital audience reach, and a duplication factor, the duplication factor based on the television audience reach, the digital audience reach, and the overlap multiplier, the television audience reach corresponding to television media, the digital audience reach corresponding to digital media.

An example metrics manager determines a first audience reach for a television audience, the television audience representative of audience members exposed to a media campaign via television media delivery, determine a second audience reach for a digital audience, the digital audience representative of audience members exposed to the media campaign via digital media delivery. An example deduplicator obtains an overlap multiplier based on the media campaign, the overlap multiplier is a ratio of (1) a product of a panel duplication reach and a did-not-view reach and (2) a product of a television panel reach and a digital panel reach, and determine a duplication factor for the media campaign based on the first audience reach, the second audience reach and the overlap multiplier. An example audience manager determines a total audience for the media campaign based on the first audience reach, the second audience reach and the duplication factor.

Methods, apparatus, systems and articles of manufacture to estimate deduplicated total audiences in cross-platform media campaigns are disclosed. An example method includes determining a first audience reach for a television audience, the television audience representative of audience members exposed to the media campaign via television media delivery, and determining a second audience reach for a digital audience, the digital audience representative of audience members exposed to the media campaign via digital media delivery. The example method also includes an overlap multiplier based on the media campaign, the overlap multiplier an odds ratio, and determining a duplication factor for the media campaign based on the first audience reach, the second audience reach and the overlap multiplier. The example method also includes determining a total audience for the media campaign based on the first audience reach, the second audience reach and the duplication factor.

Growing community of inventors

Ellicott City, MD, United States of America

William Rene Waldron