Wp Company, LLC

William Maxim Van Wazer

Gregory Franczyk

Timothy Kim

A technique for more efficiently integrating external content for web page display is disclosed. The technique includes identifying a plurality of page features for displaying a web page, selecting a corresponding content resolver from a plurality of content resolvers stored in the memory for each of the identified page features. The selecting may be in accordance with the end user device. The technique may also include rendering the web page for display on the end user device in accordance with one or more parameters specified in the corresponding content resolver.

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Arlington, VA, United States of America

William Maxim Van Wazer