Hasbro, Inc.

William George Gajda, Jr

Benjamin Parry Taylor

Context-aware digital play includes accessing a virtual scene, the virtual scene comprising digital content; determining that the digital content of the virtual scene comprises a representation of at least one of a plurality of characters, each of the characters being associated with rules; accessing an indication of one or more context-based stimuli, the context-based stimuli being based on the virtual scene; determining whether one or more rules associated with the character and the one or more context-based stimuli associated with the accessed indications exist; and if one or more rules are determined to exist, applying the context-based stimuli to the virtual scene by updating digital content of the virtual scene based on the one or more rules and modifying the representation of the character based on the one or more rules.

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Cranston, RI, United States of America

William George Gajda, Jr