Sas Institute Inc.

William Elliot Inman

John Clare Brocklebank

Thomas Robert Lehman

Balaji Gopalakrishnan

In accordance with the teachings described herein, systems and methods are provided for optimizing distribution of advertisement information. In one example, call tracking data may be generated from a plurality of telephone calls made to a business entity, where the call tracking data includes geographical information to identify locations from which the plurality of telephone calls originated. A call distribution may be determined from the call tracking data, where the call distribution groups the call tracking data based at least in part on distances between the business entity and the locations from which the plurality of telephone calls originated. A probability density function may be generated from the call distribution, where the probability density function is for determining a probability that a telephone call will be received by the business entity in response to advertisement information delivered to a call location, and wherein the probability density function expresses the probability as a function of distance between the call location and the business entity. The probability density function may then be used in the generation of the advertisement distribution plan.

Systems and methods for optimizing distribution of advertisement information

In accordance with the teachings described herein, systems and methods are provided for optimizing distribution of advertisement information. In one example, call tracking data may be generated from a plurality of telephone calls made to a business entity, where the call tracking data includes geographical information to identify locations from which the plurality of telephone calls originated. A call distribution may be determined from the call tracking data, where the call distribution groups the call tracking data based at least in part on distances between the business entity and the locations from which the plurality of telephone calls originated. A probability density function may be generated from the call distribution and used in the generation of the advertisement distribution plan.

Growing community of inventors

Cary, NC, United States of America

William Elliot Inman