Google Inc.

William Coster

Anurag Agrawal

Anton Kast

Systems and methods for prefetching content items for display by applications executed on computing devices are provided. The method can include transmitting a first request for content to display within an environment of the application, the first request for content including a first parameter to be used to determine a first content item for display; storing in an associated memory element, the first parameter; transmitting a follow-on request for content including the first parameter of the first request for content; receiving a follow-on content item responsive to the follow-on request for content; storing the follow-on content item in a local cache structure specific to the application; transmitting a second request for content; retrieving, in response to the second request, the follow-on content item from the local cache structure; and displaying, in response to the second request, the follow-on content item within the environment of the application on the computing device.

Systems and methods for prefetching content items

A method of reducing download requirements for display of content includes transmitting, by a client device to a content server, a content request, the request including an identifier for each of one or more pre-cached media files stored on the client device, the transmission being carried out whilst the client device is connected to a first network. The method further includes receiving, by the client device from the content server, a response comprising instructions to display a selected one of the pre-cached media files, the response including additional display instructions for display of the selected pre-cached media file, and displaying, by the client device, the pre-cached media file according to the additional display instructions.

Systems and methods for reducing download requirements

Systems and methods for prefetching content items for display by applications executed on computing devices are provided. The method can include transmitting a first request for content to display within an environment of the application, the first request for content including a first parameter to be used to determine a first content item for display; storing in an associated memory element, the first parameter, transmitting a follow-on request for content including the first parameter of the first request for content; receiving a follow-on content item responsive to the follow-on request for content; storing the follow-on content item in a local cache structure specific to the application; transmitting a second request for content; retrieving, in response to the second request, the follow-on content item from the local cache structure; and displaying, in response to the second request, the follow-on content item within the environment of the application on the computing device.

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Mountain View, CA, United States of America

William Coster